How we utilized "Retention-Based Edits" to drive +5,438% community growth and 7-figure reach in Q4 for the UK's leading campervan customization brand.
We shifted from static "van photos" to high-velocity Reels showing the process. This drove viral loops where a single 15s asset generated 500k+ views.
The Insight: The algorithm rewards completion rate. By cutting "dead air" and using visual ASMR, we pushed retention to 110% (looping).
While IG is for reach, YouTube Shorts and Facebook Watch are for trust. We repurposed vertical assets to tap into an older demographic with higher disposable income.
By maintaining a retention rate above 80% at the 30-second mark, we signaled "quality content" to the algorithm, resulting in a +7,300% spike in click-throughs to the website.
Vanity metrics are useless without ROI. We mapped content themes directly to Wildworx's current inventory availability.
The result? A 3x increase in lead volume and a 96% revenue lift attributed to organic social traffic. We lowered the Cost Per Acquisition (CPA) by flooding the top of the funnel with "free" organic views.
Ingesting hours of raw workshop footage and identifying the "hero moments" that define the build.
Structuring the edit to follow a specific "Problem -> Solution -> Reveal" arc that keeps viewers hooked.
Using speed ramps and sound design to turn mechanical work into satisfying visual rhythm.
Formatting deliverables specifically for IG Reels, TikTok, and YouTube Shorts to maximize organic reach.